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AWWA Lead Communications Guide and Toolkit

02 Dec 2022 9:25 AM | Bill Brenner (Administrator)

New AWWA guide helps water utilities navigate upcoming lead requirements



A new communications guide to help water utilities navigate the latest regulations concerning lead in drinking water -- in particular the U.S. Environmental Protection Agency's (EPA) revised Lead and Copper Rule (LCRR) -- has been developed by top water sector professionals and is now available on AWWA's website. Many of the communication tools  and information will be highly applicable to Canadian Utilities as well. 

The Lead Communications Guide and Toolkit draws on insights and examples from utilities throughout the United States and Canada. It was developed by a project committee of AWWA members from the Public Affairs and Water Utility councils with contractor HDR Engineering. An overview of the guide is being presented today, 11 a.m. to 12:30 p.m. MST, during an AWWA webinar, Let's Talk Lead: New LCRR Communications Tools to Strengthen Public Trust.

"Consumers need to hear from us and hear the story of drinking water and what we do to minimize the risk of lead getting into drinking water," she added. "Regardless of whether your utility has a dedicated communications department, we all have the responsibility to engage with our communities proactively and on an ongoing basis. The Lead Communications Guide provides strategies and examples of how utilities can build positive and transparent relationships with their communities and become a trustworthy source of information."

Included in the guide are sections covering:

  • Best practices for communications, including examples and guidance
  • Tips for communicating about water quality with the public and community members    
  • Regulatory requirements and what they mean for a utility's communication and outreach efforts    
  • Checklists for meeting key LCRR communication and outreach requirements and assessing a utility's readiness for implementation
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